• The importance of email marketing
Email is still the#1 communication channel in the digital world. At least 99% of consumers check their email daily. With email marketing you can reach more of your audience, communicate and get to know them. It can help you drive more sales, grow brand engagement, and increase customer loyalty. Simply put – email marketing is a vibrant and powerful way to connect to people.
• What to write in your emails
There is a number of topics you can talk about, of course. But make sure you give your customers a mix of valuable information and sales propositions. Talk about your brand values and the story of your brand to let people know who you are and connect to them. But also include new products or services that might be interesting to them – after all, you want them to engage in your business, do you not?
• How to get your subscribers to engage
This is the most important part of your emails. Always, ALWAYS include a Call To Action button (CTA button). A CTA button lets your customers go from your email straight to your website with only one click. It can be ‘Learn More’ or ‘Buy Now’ – as long as it urges to click on it and go to your website.
• Tools you can use
There are many email marketing tools and platforms you can use to store data, create personalized emails, store and track your campaigns. One of the most popular is MailChimp. It’s easy to use and integrates well with WordPress sites. If you don’t have but want nice pictures in your emails, check out pexels.com, pixabay.com or make your own collage with canva.com – these sites offer thousands of free stock photos that are fit for commercial use.
• How to acquire and grow your email marketing database
- Website sign-up. Make sign-up options on the pages of your website or add a pop-up with the opportunity to subscribe to your newsletters.
- Lead magnet. Attract people with a compelling offer. It doesn’t have to cost you money – it can be anything you want, really: an ‘Insiders guide’, tips and tricks, a quiz, a coupon, free samples, etc. As long as it makes people want to sign up.
Your email marketing service provider (such as MailChimp we mentioned before) will have reporting tools that show you the statistics of your campaigns: Open rate – how many people open your email. Click rate – how many people click on a link that is provided in the email.Subscribers and unsubscribers. Measuring these statistics and altering your future emails accordingly is how you progress and excel, so don’t ignore these metrics.
We highly encourage you to give email marketing a try – it will draw more people to your business, get you more noticed, make your customers come back to your website and engage with your content even more.