Why Your Website Needs a Cookie Banner?

GDPR and cookie consent. Why your website needs a cookie banner?

In 2018 the GDPR (General Data Protection Regulation) law on data protection and privacy went into effect, which requires website owners to inform website users of the use of cookies. So, in other words, if your website uses cookies (which it most likely does), GDPR requires that you have a cookie policy and corresponding cookie banner to alert visitors of this.

What is a cookie?

Cookies are little bits of data a web browser uses to keep track of visitor activity. A cookie policy is declaration to your users on what cookies are active on your website, what user data they track, for what purpose, and where in the world this data is sent.

Why your website needs a cookie banner?

If your site uses cookies, which it most likely does, and your website is used in the EU, the GDPR requirements apply to you too. So here‘s what you need to do:

  1. Explain to site visitors how and why cookies are being used.
  2. Receive users’ consent before using any non-essential cookies.
  3. Allow visitors to access your content even if they don’t allow the use of certain cookies.
  4. Allow visitors to withdraw consent (switch off previously activated cookies).

How does a cookie banner work?

When a visitor lands on a website, a pop-up appears somewhere on the screen. This pop-up is the actual cookie banner. The cookie banner tells the visitor that the website uses cookies and asks for consent from them. The visitor can agree or not, it‘s up to them.

 

If you collect cookies without your visitors‘ consent, you might be at risk of huge fines (not to mention losing credibility as acompany). However, the responsibility for data privacy within your business is ultimately up to you, the data controller. We highly recommend to get a cookie banner, though. If it seems too complicated – we are always here to help.

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